We use energy-efficient manufacturing to save 30% more water and use 30% less energy vs. other premium national 2-ply toilet paper brands in the drying process on a per-sheet basis. Quilted Northern Ultra Soft & Strong toilet paper is soft, strong and made sustainably for a comfy, reliable clean. Each toilet paper roll has 244 2-ply sheets that are 5X stronger & more durable than the leading value brand of toilet paper when wet.